In B2B commerce, repeat purchasing is the norm. Buyers frequently reorder the same products - consumables, spare parts, replacement items, or standardized SKUs. However, a common challenge remains:
B2B buyers often do not remember what they ordered before, or when they last purchased a specific product.
This leads to:
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Hesitation during reordering
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Extra time spent navigating order history pages
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Increased support requests
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Duplicate or incorrect purchases
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Lower conversion rates on product pages
When a buyer is viewing a product page, they lack immediate context:
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Have I purchased this product before?
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When was my last order?
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Is this the correct item I need again?
Salesforce B2B Commerce provides powerful order management capabilities, but it does not display customer purchase history directly on the product page by default.
Out-of-the-box limitations include:
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Order history is available only on a separate page
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No “When you last bought” information on product pages
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No quick access to the most recent related order
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No built-in UX indicators for repeat purchases
As a result, Salesforce B2B storefronts miss a proven eCommerce feature that already exists in other platforms, such as Magento, and is known to improve repeat buying behavior.
We built a custom Lightning Web Component (LWC) that displays customer purchase history directly on the product page in Salesforce B2B and D2C storefronts.
This component provides buyers with instant purchasing context without requiring navigation to other pages.
What buyers see on the product page:
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The date of their last purchase of the product
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The total number of times the product was purchased
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A button to view details of the most recent related order
Increased repeat purchases
Buyers are more likely to reorder when they immediately recognize a product they have purchased before.
Faster purchasing decisions
Providing purchase context eliminates guesswork and shortens the buying cycle.
Reduced support requests
Customers can self-serve order-related information without contacting support teams.
Improved buyer experience without heavy customization
The component integrates seamlessly with Experience Builder and follows Salesforce security and architecture best practices.
Technical Highlights
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Built with Lightning Web Components
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Compatible with Salesforce B2B and D2C Commerce
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Product context passed using
{!recordId} -
Secure access controlled via Apex class permissions
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Simple deployment and configuration
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Fully Salesforce-native solution
Add customer purchase history directly to your Salesforce B2B product pages and turn repeat buying into a smoother, faster experience.
Download the component here:
https://eleventex.com/purchase-history-on-product-page.html
